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12 Mistakes Digital Marketers Shouldn’t Make In 2015
We often write about things you should be doing with your digital marketing efforts: tips, tricks, trends, hacks, and other topics any digital marketer should know. But, what about the things you...
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8 Ways Data Can Boost Your Marketing Strategy
Marketing and sales initiatives have flourished since big data came into play when the internet went live almost 20 years ago. B2B marketers are leaders in data driven marketing and those that use...
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9 Ways To Reduce Cart Abandonment
Why Cart Abandonment Hurts Your Business Picture this – your new ecommerce website is finally set up, your shopping cart is ready to go, and your customers are shopping and adding items they like to...
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Back To Basics: Business Growth Strategy Fundamentals
DISCLAIMER: This is very seriously, an introduction, so don’t be spooked if the language is somewhat simple. This article explores business growth strategy fundamentals, as more of a refresher, because...
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10 Marketing Apps You Need That Could Save Your Sanity
The Life Of A Marketer – Always On The Go! Feeling overwhelmed? Feeling like you don’t have enough time in the day to accomplish everything on your never ending list of things to do? Tired of feeling...
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Increasing Your Website’s User Engagement With Social Media
Do You Have A Social Website? Think about your website and how you connect with your users through it. Even if your design is prime and you have tons of traffic, there’s always room for improvement....
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Cringeworthy Web Design, Please Don’t Make these Mistakes
How many times have you arrived on a website homepage, taken one look, and wondered what the heck they were thinking? Unfortunately, it happens more often than you probably want to admit. If I had a...
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4 Social Media Scheduling Tips
Social media is becoming a starting point for all marketing campaigns. For some, social media is where a campaign starts and ends. We all know that executing a marketing campaign can be quite time...
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The Beginner’s Guide to Influencer Marketing
Influencer marketing all started because of how social media has changed the balance of power between customers and brands. Today’s social media platforms have provided people a mega phone to amplify...
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6 Retention Marketing Strategies
Without customers, you won’t have much of a business. The tricky part is, most companies make the mistake of focusing so much on customer acquisition that they don’t know what to do with them once they...
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Social Media Analytics For Dummies: A Tutorial
Social media monitoring is one of the keys to your success online. Without examining social media analytics and assessing the performance of your posts and social profiles, you are just playing a...
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Identity Driven Marketing: 5 Things You Need to Know
The current state of how we market to our customers stands in creating a more localized and personalized customer experience. It’s the driving force in how businesses acquire and retain their...
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Lacking a Data Strategy That Makes Sense?
The availability of customer data provides endless opportunities for businesses. Businesses can use customer data to amplify their marketing efforts, better understand their customers, hit targets, and...
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